June 2014

Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. This course stresses the utilization of fundamental marketing concepts and will include an orientation to the sports and entertainment industry. Marketing strategies along with topics in sponsorship, pricing, marketing research, endorsements, and promotions will be part of this course. Sports and Entertainment Marketing students will work with “The Dream Team” package as well as a virtual simulation program called Virtual Business – Sports and Entertainment 2.0. “The Dream Team” is a fun and exciting new simulation, where students assume the role of a Microsoft Office Sports Marketing Specialist to create and promote a new sports team franchise. Virtual Business – Sports and Entertainment 2.0 is a highly visual computer simulation of a sports and entertainment venue that lets students handle promotions, ticket pricing, stadium operations and staffing, sponsors, concessions, concert booking and promotion, and more.

Introduces students to the world of business and prepares them for economic roles of consumer, worker, and citizen. The course serves as a background for other business courses taken in high school and college and as a tool for consumer decision-making. It will help the student prepare for future employment and to become a responsible citizen. Topics covered include financial institutions and banking services, savings and investment strategies, risk management (insurance), fundamentals of credit, our economy, international business, budgeting techniques, and consumer awareness.

2008

This course will allow students to learn accounting terminology, principles, and procedures as they relate to proprietorships. Through hands-on applications and the integration of computer technology, using Microsoft Excel and Automated Accounting (QuickBooks), students will learn the basic fundamentals of accounting. By taking Accounting I students will be given the opportunity to explore the accounting field and determine if a career in Accounting may be of interest to them. Upon successful completion of the Accounting I course students will be given the opportunity to move on to Accounting II, where they will build on the knowledge they gained from Accounting I.

2008

This course will allow Accounting I students to expand their knowledge and further explore the Accounting field as it relates to partnerships and corporations. Students will continue to learn through hands-on applications and the integration of computer technology, using Microsoft Excel and Automated Accounting (QuickBooks / Peachtree). This course is designed for students who have a serious interest in pursuing an Accounting career. Prerequisite: Accounting I

June 2009

In this course, students will learn how company’s market their products and services. Students will be introduced to marketing strategies used by companies such as Coca-Cola, Pepsi, Starbuck’s, Nike and Mattel. Also, students will learn basic concepts in event promotions from NASCAR to the unveiling of the latest ads on Super Bowl Sunday. Students will also develop a written advertising campaign for a product or service. These advertising campaigns can be a consideration for DECA’s Competitive Events Program. DECA is the student organization for marketing students and membership, although optional, is encouraged. Students must be enrolled in a Marketing class to be eligible for DECA. DECA provides competitive events at the district, state, and international levels.

August 2004

This course is designed for students interested in continuing their studies in marketing. In this course, students will actually plan, organize, implement and evaluate marketing campaigns. These campaigns focus around creating awareness for a new product line or raising awareness for a nonprofit organization. Students can enter such campaigns in DECA’s competitive events program. Students will also be responsible for overseeing the day-to-day operations of the student store. Marketing II students can also participate as a Co-op student their senior year.
Prerequisite: Marketing I

September 2018

This course will provide students the opportunity to explore the benefits and risks of self-employment as well as develop competence in starting a small business. The course will expand upon their knowledge of business and marketing principles related to ownership and management of a business, traits and characteristics of successful entrepreneurs, and strategies of business management and marketing. At the conclusion of the course students will develop a business plan related to their area of entrepreneurial interest. Prerequisite: Must have successfully complete Marketing I & Marketing II (w/ a final grade of B or higher)

August 2006

This course is designed as a group workshop and requires students to possess a high level of enthusiasm, problem solving, creativity, and the ability to be a productive team member. Skills taught include news reporting, storyline development, video production, and story boarding, and all members will help run the morning news show. It is recommended that interested students also sign up for Marketing I because these classes often work together on projects. *Please note: although students in this course are encouraged to try anchoring the morning news, doing so is not a requirement. More students are needed to run the technology involved with producing a live news show.

2008

This is a newly revamped class where students get a taste of different software and the physical workings of the computer. After exploring those workings, students will become proficient with the Microsoft Office, learning Microsoft Word and such things as applying character effects, finding/replacing text, creating headers/footers, moving text, creating envelope/labels/tables, changing fonts, alignments, and page numbering. Students will then get out of the book to get familiar with basic graphic design, learning how to use Photoshop and its photo editing capabilities, as well as its role in business marketing. Students will then tackle Microsoft Excel and learn to manage finances, work with formulas, utilize introductory programming for conditional formulas and functions, and create charts and graphics. Microsoft PowerPoint will be used to create presentations with text, clip art, and sound, as well as, build and modify charts and tables. Microsoft Publisher will be used to create and edit projects such as brochures with text, clip art images, and Design Gallery objects. Students will delve even deeper into and intro programming language, Visual Basic. Students will learn to organize, manage, and secure a database and use Microsoft Access to build tables, queries, forms, and reports. Students will utilize other software as time allows.

August 2006

This course is the second year follow up class to Broadcast I. It is designed as a group workshop in which students’ primary responsibilities lie in the production of the morning news program. Features such as production planning, equipment competencies, utilization of advanced Adobe software for graphics and video editing, writing for an interview, and developing acuity for a visual medium will be taught with an emphasis on a broadcast code of ethics. Students will also learn how to produce quality podcast shows, and are encouraged to participate in several other opportunities for live shows. Students participating in this class need to report to the broadcast studio prior to 7:40 to prepare for the live news report. Prerequisite: Broadcast Media and prior approval from the instructor.

2009

In this course, students will learn to design and develop a Web site utilizing PhotoShop and Image ready for Web graphics and animations, Hypertext Markup Language and CSS for exact placement, and Dream Weaver and Flash for more professional results. Skills will be taught using a variety of methods and emphasis will be placed on “real life” correlations. All the basics and much of the advanced Web design functions will be covered, so this class is recommended for any student interested in computer science, graphics, computer/tech communications, or other Web related careers.
Prerequisite: Professional Computer Applications

2009

The C++ programming language will be used as a model to teach structured and object oriented programming with the emphasis on creating computer programs to solve problems. Students will learn the coding syntax to needed to help a computer make decisions, and they will write, compile, and execute programs using deductive reasoning. Student will be encouraged to work independently as well as with a partner with limited amount of direction. There will also be an introduction to Java, a web based programming language, as time allows. The course is recommended for any student planning a career in computer science, computer software and engineering, mathematics, or any science/information technology field. Suggested Prerequisite: Web Design

June 2009

The Diversified Occupations Program is offered to seniors interested in learning a vocation and gaining practical on-the-job training while still enrolled in high school. It can prepare students for a broad range of occupational fields and enable the student to relate education directly to his career interests through actual employment situations. The course meets every other day for the year and is a cooperative arrangement between local employers and the school. Students are dismissed from school to participate in an on-the-job training program. Programs must be confirmed prior to the end of the junior year.