Course Description:
Marketing II is a structured education program that integrates class studies with practical work application and a curriculum tied directly to a competitive nature. In addition, Marketing II may inspire students to study marketing at a more advanced level, which can lead to a challenging and lucrative career.
This course presents students the opportunity to further understand the impact that marketing can have on individuals, as well as businesses and society. Students will be engage in market research activities and will work with area businesses in gathering information. The students will also transfer their marketing, merchandising, and entrepreneurial skills to the marketing of the school’s student store. The students will also study the impact that marketing has on the sports industry. Students enrolled in this course may also participate in DECA’s Competitive Events Program. Students can compete in a marketing category at the district, state, and national levels. In addition, the student can also participate as a Co-op student while enrolled in marketing. This of course is optional. This program dismisses students from school part of the day to receive on-the-job training in a field closely related to the field of marketing.
