• Sports and Entertainment Marketing

    2021-2022 Northern York High School
    Instructor: Mr. Neessen   JNeessen@NorthernYork.org

    Course Description
    Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. This course stresses the utilization of fundamental marketing concepts and will include an orientation to the sports and entertainment industry. Marketing strategies along with topics in sponsorship, pricing, marketing research, endorsements, and promotions will be part of this course.

    Sports and Entertainment Marketing students will work with a virtual simulation program called Virtual Business – Sports and Entertainment 2.0.

    Virtual Business – Sports and Entertainment 2.0 is a highly visual computer simulation of a sports and entertainment venue that lets students handle promotions, ticket pricing, stadium operations and staffing, sponsors, concessions, concert booking and promotion, and more.

    Text and Resources
    Kaser, Ken, and Dotty Boen Oelkers. S&E Marketing. Mason, Ohio: South-Western Cengage Learning, 2005. Textbook.
    Virtual Business – Sports and Entertainment 2.0 (Software) - https://vb.knowledgematters.com/

    What will we be doing?
    Students will be responsible for assisting with the Northern High School Polarthon, Students can participate in the Philadelphia 76ers DECA Night, Hershey Bears DECA Trip, and the Pittsburgh Pirates DECA Day. Students will have the opportunity to compete in DECA District, State, and National Sports and Entertainment Marketing Competitions. Students will be responsible for the promotion and operation of concessions, along with selling tickets, at several Northern High School sporting events. Throughout this course students will complete multiple mini-assessments entitled: Marketing Myths, Project Extra Innings, Take a Bow, Intermission, Time Out, Opening Act, Cyber Marketing, Winning Strategies, and Judgment Calls. Students will be assessed through a variety of Sports and Entertainment Marketing Projects

    Course Schedule (Tentative):
    Week(s)
    1 – 2        What is Sports and Entertainment Marketing?- The Marketing Mix              
    3             Sports and Entertainment Means Business - Economics / Business Ethics / Risk Management
    4             The Wide World of Sports and Entertainment - Industry Segments / Trends
    5 – 6       Hit a Homerun with Customers - Target Marketing / Customer Service
    7             Marketing-Information Management - The Marketing Research Process
    8 – 9       The Marketing Game Plan - Entertainment and Sports Strategies
    10               The Product is Sports and Entertainment - The Product Mix / Recruiting Athletes and Entertainers
    11            Choose the Channel - Distribution
    12            The Economics of Supply and Demand - Supply and Demand / Pricing Strategies
    13            Sports and Entertainment Promotion - Promotion
    14 – 15    Promotional Planning - Sponsorships and Endorsements
    16            Selling Sports and Entertainment - The Sales Process / Ticket Sales
    17            Sports and Entertainment Legal Issues - Agents and Contracts / Laws / Labor Unions
    18           Creating, Owning, and Operating a Business - Entrepreneurship

    Textbook (Reading Requirement)
    Students will be required to read each chapter on their own prior to the test. Information from the text may be included on the test. It is the student’s responsibility to make sure he or she is keeping up with the reading.

    Make Up Work --- Absent work will be due the day following your return to school. Any notes or assignments that you miss due to an absence are your responsibility, if you have any questions please let me know. If you need to schedule time before or after school to make up work please let me know. Work that you miss due to an absence can be found in the “Absent” bin located in the front of the room. If you miss a test due to an absence it must be made up upon your return to class (either during class, during a study hall, or after school).

    Late Work:

    • ALL work should be completed by its assigned due date, however, I understand that things happen (you forget to do it, you leave it at home, etc.). I will accept late work, with a 10% deduction for each day it is late, after ten days it will become a zero permanently.

    Classroom Behavior

    • Don’t allow cell phones to be a distraction! NOTE: If you are working on a project and using your phone to listen to music; I CAN tell the difference between texting and changing a song!
    • Come to class ready to participate.
    • No food or drink at the computers.
    • Be on time to class every day. Skipping or chronically coming to class late will not be tolerated. 

    Keys to Success!

    • Complete ALL assignments in a timely manner!
    • Participate
    • Take Notes
    • Ask for help if you don’t understand something.
    • Be creative!
    • Do your own work!